So, sketchnotes are a great way of keeping a unique record of what you see and hear while you’re with a client. But what happens next? Well, here’s an example from my work with my good friends at Haymarket Publishing. The brief was pretty loose. “We want a visual record of a full day at our 2013 Sales & Marketing conference.” I was working in a packed room with 200 of their staff so there wasn’t much space to move around. Sketchnoting seemed the least obtrusive way of getting everything down so I sat in a corner with a pad on my knee and produced 6 sheets of densely packed illustrations.
They were blown away with the imagery but we decided that the best way of sharing these with the whole business was to work them up into a single larger scale rich picture.
The final product now has pride of place in the break out area in their new offices in Teddington.